There are many benefits to using WordPress as the foundation of your site. One of the major ones, especially if you’re not using a developer or agency to manage your site, is the ease in which you can completely change the look of your site. That’s the beauty of WordPress’ reliance on themes rather than building everything from scratch. Granted, you have to be wary of compatibility issues. Some themes have plugin integrations baked into them that another may not, but overall it’s not a huge undertaking to change the look of your site.
Why would you want to change the look of your site after having it be the same for so long? Well, times and tastes change. Maybe the free theme you selected three years ago isn’t representing where you are as a brand anymore. That’s not to say free themes are inherently worse than premium ones. However, if your business has taken off perhaps it’s time to reinvest in your digital home base. Premium themes offer you stability, professional design, and developers who are invested in providing the best support possible because you are a paying customer. After all, if you’re spending $70 on a theme, there is a certain expectation when it comes to customer service. With cheap WordPress hosting, you’ll save enough that your budget will allow you to invest in premium themes so that you can have a professional looking site without breaking the bank.
You always want to have a modern look to build rapport with potential customers. Nothing can make a visitor wary of giving you business like an outdated looking site. If you’re looking to give your site a new look, let’s check out some of the top premium WordPress themes of 2016.
If you’re running an ecommerce operation, the functionality of your website is absolutely critical. That’s why if you’re looking for an ecommerce specific premium theme, ShopKeeper is one to check out. By now you’re probably familiar with the extremely popular WooCommerce plugin. Many WordPress ecommerce builds use this plugin to power their sales. Many themes are built to be WooCommerce compatible. ShopKeeper does one better. This theme was actually designed specifically for WooCommerce. This means right out of the box you’re going to be ready to sell. Not only that, but you’re guaranteed dedicated support from the ShopKeeper developers in order to stay in business 24/7.
Uncode is a relatively new theme. It actually debuted this year. However, it quickly established itself as a top seller on the popular theme site ThemeForest. Its popularity comes from the near limitless customization options. There is a layout for you no matter what kind of site you’re running. There is a layout for agencies, portfolios, general business, creative studios, event advertising, ecommerce, and more. Uncode uses an advanced grid system for quick layout edits. Page elements will snap into equal height and width rows so you don’t need to have a perfect eye. Adaptive Images resize themselves intelligently depending on the device the viewer is on when visiting your site. Content Block allows you to create your content independent of a page and then replicate it across multiple pages as needed. Basically, your WordPress build will be on steroids. Definitely check out what Uncode can do for you.
If the popularity of a theme signals its worth, Avada is quite valuable. It’s the top-selling WordPress theme on ThemeForest thanks to its reputation as being a “Swiss army knife.” Another reason for its popularity is its advanced theme options which allow you create a site that is unique to you without having to know how to write any code. That’s a huge benefit for non-tech inclined business owners. Much like with Uncode, there is an Avada pre-built layout for nearly every purpose including fashion, portfolio, ecommerce, and even a one page scrolling parallax for smartphone viewing. The designs are nearly unlimited. Each one is also fully responsive. And yes, in case you were wondering, it is designed for WooCommerce integration. As far as plugins that are actually built into each install, you’ll get Fusion Core, Revolution Slider, Elastic Slider, Layer Slider, and Parallax Fusion Slider for all your animation needs.
There are many premium themes available to supercharge your existing WordPress build. While most site owners begin with a free theme, and many are of those free themes are legitimately enough to give a professional appearance, premium themes are really a step above. Not only are you guaranteed to get a layout that will help brand yourself appropriately, but you’ll also have tech support from the developers who created the theme. That’s an often overlooked but important perk of using a premium theme. If you’re building a site fresh or thinking about a redesign check out some of these premium WordPress themes.