The thing about business is that there are always ways to improve and new goals to hit. Few business owners are happy with the status quo. Even if the past year was good, the hope is that the next year will be better. WordPress is the premier platform for maintaining a business website. But, if you haven’t built it out to its fullest potential you’re leaving money on the table and possibly sending visitors into the welcoming arms of the competition. Luckily, thanks to the high adoption rate of WordPress, there are many plugins designed with increasing conversion rates in mind. We’ve covered a wide variety of plugins and themes in previous posts, such as ecommerce solutions and responsive templates. Today, we’re going to talk about something simple: making money. No, this isn’t a “get rich quick with a WordPress site!” tutorial. Nothing like that. But, the following plugins were designed with helping customers get to a point of purchase or providing a lead, which will hopefully increase your revenue. See which ones might be right for you.
Make sure your web hosting company has the bandwidth because you’re about to take steps to increase your traffic and transaction count. Here are some awesome WordPress plugins that will help in increasing your conversion rate.
Ah, pop-ups. If you could describe your relationship with them, it would probably be “it’s complicated.” While you may not always love them, they are effective when it comes to lead generation. OptinMonster is the pop-up lead gen plugin with the most buzz around it. It’s currently used on nearly 280,000 websites and has a variety of features. According to the creators, 70% of website visitors leave your site never to return. OptinMonster aims to fix that. It does this through a drag and drop builder that allows to create a wide variety of forms that encourage conversion. Examples include lightbox popups, floating bars, slide-ins, sidebar forms, and a bunch more. The plugin is smart as well. It understands “exit intent” meaning the form will pop up just as the visitor is about to leave the site based on behavioral patterns. They claim a boost in conversion rates as high as 785%. Not bad. Give it a try yourself.
A solid social media presence is crucial to the success of your WordPress site. After all, if no one is hearing about you, they aren’t coming to your site. Twitter may be the most fast paced social network. When it comes to going “viral” it usually happens there first. TweetDis acts upon this phenomenon and allows you to put rich, easily tweetable quotes on your page. If you have an inspirational quote, an interesting statistic, or a smart catchphrase, TweetDis allows visitors to grab and tweet that block of text with a single button. They boast an increase of up to 200% for tweets related to your business.
OptimizePress is one of those entire toolkit rather than single use plugins. It does a lot. One of the features it includes is a membership portal. This is a great feature to invest in if your monetization strategy depends on subscriptions. It separates free content (which generates interest) from the premium content (the free stuff should lead them here) behind a log-in paywall. If your site isn’t already responsive, the plugin will convert all your pages for mobile automatically. Another cool feature is a landing page generator that quickly sets up specific landing pages for a particular topic. This makes gauging interest in your services much easier. If you’re looking to make your site more interactive, there are modules to create free training courses that even visually track users’ progress with easy to read bars.
Beyond pop-ups, there are many different kinds of call to action elements you can use. Inbound Now gives you pretty much all of them. Forms, CTA buttons, landing pages, you name it and it’s there. One specific feature that’s great is the ability to do A/B testing which lets you see how different CTAs perform when put in head to head competition. This allows you to only stick with methods that show proven value and discard the rest. Even if you don’t choose Inbound Now, A/B testing should be part of your WordPress strategy.
Call to actions, shareability, and optimization are all important pieces to improving your CRO (conversion rate optimization). WordPress is the perfect platform for the adaptable business person. With hundreds of thousands of plugins at your disposal, it’s hard to decide where to even begin. The four plugins above are a great starting place for obtaining a higher conversion rate on your site. Mix and match to see what ends up working out best for you.