Blogging has come a long way since the early days of the web. What was once considered nothing more than an electronic journal has evolved into one of the most relied upon marketing tools available to business owners who depend on the web to bring in customers. There is a misconception that blogs are just for journalists or professional writers. While they of course rely on blogging to sustain themselves, many businesses could benefit from having a dedicated blog that covers the industry they are in.
You may be wondering how a blog could help your business. After all, maybe you’re not a writer. You’re a whiz with a spreadsheet but spinning yarns just isn’t your thing. First of all, don’t sell yourself so short. You’re an expert in your industry, so you must have some useful information that your customers would love to see. Secondly, freelance writers are always an option if you feel like you must use one. The ideas still come from you, however. The main goal of the blog isn’t to write the next Great American Novel. It’s to increase traffic with the goal of channeling as many of those visitors as possible into paying customers. Here are some reasons why blogging may be a strategy you should try.
It’s cheap Advertising
Finding cheap WordPress hosting is easy. That would basically be your only cost if you write your own material. Even hiring freelancers would be relatively cheap, but for maximum savings give blogging a shot yourself. There will be a time commitment, but many bloggers are running multi-faceted businesses so it’s not impossible. Here is a list of some brand managers that blog as part of their strategy and their personal routines. As you can see, many only blog about two times a week. Some even write in batches and schedule them out so that they really only need to commit to one writing session a month. What every participant agreed upon, however, is that blogging is an essential part of their business strategy.
Eventually you’ll find that more people are linking to your blog as a reference point because you’re providing specific, useful information. You’ll be recognized as a thought leader in your niche and your business name will begin to reach audiences you didn’t necessarily have access to before. Which brings us to the next reason why you’ll want to set up a WordPress blog:
Blogging is a Key Part of a Robust Content Strategy
Content marketing is a hot topic these days and with good reason. It’s an effective way to perform outreach. Most marketing professionals would agree that a blog is a key part of any business’ content strategy. It’s a surefire way to create something unique that has the potential to be widely shared either through social networking or simply by people who visited your blog and wanted to let others know about the value they found there. Remember, competition on the Internet is fierce. There is so much noise that it can be hard to cut through it. A solid content strategy that leverages your industry specific expertise and consistent social networking could position you above the competition. This is what modern marketing looks like. If you haven’t been focusing on social, you’re leaving money on the table. But there aren’t just “bottom line, here are the numbers” advantages, either. Don’t neglect this next point:
You’ll Begin to Think Differently
There is no price on gaining knowledge. It is invaluable. You will find yourself learning new things as you settle into a consistent blogging routine. Eventually, you will be forced to think outside the box. And that’s not just from exhausting topics! Most WordPress builds have a comments section feature. If yours isn’t activated, consider turning it on. Receiving direct feedback from your audience is critical to maintaining a useful blog. It’s your audience that will begin shaping what topics you write about. Through their feedback you’ll see what you should write next. Your social networks are another avenue for feedback. The key to blogging isn’t just being a fountain of knowledge, but also providing the information people are actually seeking out.
Blogging is a worthwhile time investment once you get into your particular groove. While the hardest part is getting started, you’ll eventually find that the rewards were worth the initial growing pains. Blogging may never become the main focus of your business or even be part of your main site, but it would be wise to invest in a diverse tool kit in order to attract as many new customers as possible.